Monroe, WA - Systems architecture, product, web, AI
I am Jalal Shams: ex-T-Mobile systems architecture engineer, certified product owner, founder of Social Dense, and creator of Talk Before Wicket. My work sits where technical architecture, product judgment, and distribution meet.
Current operating lanes
100+
IoT providers
Coordinated at T-Mobile across IoT and MVNO integrations.
32K+
Cricket community
Built organically around Talk Before Wicket.
50+
Active projects
Centralized through a nonprofit content and reporting system.
40%
Admin workload reduction
Reported result for the MKASEA nonprofit platform.
3x
Revenue growth
Talk Before Wicket commerce and coaching platform.
The through-line
The surface area looks broad. The pattern is consistent: understand the constraints, design the rules, build the interface, measure the outcome, and keep improving the system.
4G and 5G policy architecture, PCRF/PCF, business offer design, FRDs, MOPs, Grafana monitoring, IoT, MVNOs, VOIP, SIP, and 3CX.
At T-Mobile, designed and deployed policy systems governing customer plans and collaborated with 100+ IoT providers and multiple MVNOs.
Certified Scrum Product Owner with experience translating ambiguous goals into requirements, backlogs, milestones, acceptance criteria, and launched systems.
Owns end-to-end delivery across research, architecture, build, QA, launch, and post-launch measurement.
Next.js, React, Node, WordPress, SEO, AEO, GEO, AI-assisted development, n8n workflows, chatbots, and business automation.
Founded Social Dense to build research-first websites, automation, and content systems for small businesses and nonprofits.
Audience growth, podcasting, e-commerce, coaching subscriptions, content calendars, community management, and creator-led distribution.
Built Talk Before Wicket into a 32K+ cricket community with podcast, video, e-commerce, and coaching offers.
Choose your path
Hiring managers get the resume and systems architecture context. Business owners get service framing and case studies. Readers get searchable field notes built for humans and AI answer engines.
Telecom architecture, product ownership, technical delivery, and downloadable resumes.
Open pathWebsites, AI automation, content systems, Social Dense, and verified portfolio work.
Open pathAnswer-first posts, RSS, structured data, llms.txt, and searchable topic clusters.
Open pathSelected proof
These are not invented portfolio pieces. They come from Jalal's resumes, profile material, live projects, and public web properties.
Community and nonprofit platform
A full community hub for Ahmadiyya Muslim Community Seattle with prayer times, event visibility, mosque visit requests, resources, and ongoing content management.
Running in production for 3+ years
39+ curated and published articles
Automated community information in one place
Nonprofit operations system
A WordPress ecosystem with dashboards, role-based controls, custom content types, and reporting views for nonprofit project coordination.
40% reduction in administrative workload
Single source of truth for 50+ projects
Mobile-friendly for distributed teams
Creator commerce and community
Jalal's own cricket community and commerce platform, combining content, coaching, gear, subscriptions, and audience growth.
32K+ community across cricket channels
3x revenue growth
60% mobile users
Research-first digital growth studio
The agency platform for research-first websites, AI automation, SEO/AEO/GEO, and content systems for small businesses.
6+ engagements
18+ month average retention
Max 5 active clients by design
Skill graph
The site uses search language only where it accurately describes actual work. That keeps SEO, AEO, and GEO aligned with credibility.
Field notes