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Monroe, WA — Systems architecture, product, web, AI

I build systems that turn ambiguity into something that ships.

I am Jalal Shams: ex-T-Mobile systems architecture engineer, certified product owner, founder of Social Dense, and creator of Talk Before Wicket. My work sits where technical architecture, product judgment, and distribution meet.

Jalal Shams portrait

Current Operating Lanes

Telecom Systems
Product Delivery
Web & AI Systems
Creator Subscriptions

100+

IoT providers

Coordinated at T-Mobile across IoT and MVNO integrations.

32K+

Platform subscribers

Grown organically across Talk Before Wicket distribution nodes.

50+

Active projects

Centralized through a nonprofit content and reporting system.

40%

Admin workload reduction

Reported result for the MKASEA nonprofit platform.

3x

Revenue growth

Talk Before Wicket commerce and coaching platform.

The through-line

Four kinds of systems. One operating style.

The surface area looks broad. The pattern is consistent: understand the constraints, design the rules, build the interface, measure the outcome, and keep improving the system.

System Specification100+ Integrations

Telecom Systems

Deploying carrier-scale networks requires absolute precision. I translate complex business tariff plans into concrete technical rules that govern millions of devices—handling throttling, roaming, speed caps, and IoT behaviors.

Operating Proof

Designed network policies at T-Mobile governing tethering, speeds, and data plans, integrating with over 100 IoT providers and MVNO partners.

Core Stack & Methods

5G PolicyPCRF / PCFIoT ArchitectureVOIP / SIP / 3CXGrafana MonitoringFRDs & MOPs

Click another lane on the left to see specs.

Explore related work

Choose your path

The site routes each audience to the right proof.

Hiring managers get the resume and systems architecture context. Business owners get service framing and case studies. Readers get search-first field notes built for humans and AI engines.

Selected proof

Real systems, real audiences, real operating constraints.

These are not invented portfolio pieces. They come from Jalal's resumes, profile material, live projects, and public web properties.

Community and nonprofit platform

Islam in Seattle

A full community hub for Ahmadiyya Muslim Community Seattle with prayer times, event visibility, mosque visit requests, resources, and ongoing content management.

Web VisitorSEO & SearchWordPress CoreResponsive UI⚙️Prayer Times APIAutomated SyncEvent CalendarsPublic ScheduleMosque VisitsRequest Router

Running in production for 3+ years

39+ curated and published articles

Automated community information in one place

WordPressPrayer-time automationEvent calendar
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Nonprofit operations system

MKA Seattle

A WordPress ecosystem with dashboards, role-based controls, custom content types, and reporting views for nonprofit project coordination.

Admins / LeadersProject ControlsVolunteersMobile UpdatesRole-Based AccessCustom DashboardsWordPress DB50+ Active ProjectsCentral Reporting-40% Workload

40% reduction in administrative workload

Single source of truth for 50+ projects

Mobile-friendly for distributed teams

WordPressCustom dashboardsRole-based access
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Creator commerce and community

Talk Before Wicket

Jalal's own cricket community and commerce platform, combining content, coaching, gear, subscriptions, and audience growth.

YouTube / Audio32K+ CommunityE-commerce ShopGear & SubscriptionsPodcast FeedCoaching OffersOnline & In-PersonRevenue Funnels3x Scaled Growth

32K+ community across cricket channels

3x revenue growth

60% mobile users

E-commercePodcastCoaching offers
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Research-first digital growth studio

Social Dense

The agency platform for research-first websites, AI automation, SEO/AEO/GEO, and content systems for small businesses.

Digital AuditResearch & AnalysisCustom WebsiteNext.js / WordPressn8n WorkflowsAI Leads & ChatbotsDynamic LoggingSEO / AEO / GEOEngine Visibility

6+ engagements

18+ month average retention

Max 5 active clients by design

Next.jsAI automationSEO/AEO/GEO
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Skill graph

The keywords are useful because the experience is real.

The site uses search language only where it accurately describes actual work. That keeps SEO, AEO, and GEO aligned with credibility.

4G/5G Policies

Expert

Network subscriber policies, speed capping, and network rules.

PCRF / PCF

Expert

Policy and Charging Rules Function in mobile networks.

IoT Integrations

Expert

Integrating hardware IoT providers into cellular backbones.

MVNO Systems

Intermediate

Mobile Virtual Network Operator architecture and routing.

VOIP & SIP

Expert

Voice over IP, session initiation protocol, call routing.

3CX Systems

Expert

PBX system management, voice extensions, and IVRs.

Grafana Dashboards

Intermediate

Metric aggregation, alerting systems, and infrastructure logs.

FRDs & MOPs

Expert

Functional Requirements Documents and Method of Procedures.

Scrum / Agile

Expert

Sprint management, standups, retro facilitation, velocity planning.

CSPO Certified

Certified

Certified Scrum Product Owner from Scrum Alliance.

Requirements Mapping

Expert

Translating messy stakeholder objectives into clear developer specs.

Backlog Management

Expert

Prioritizing items based on value, effort, and dependency structures.

Acceptance Criteria

Expert

Writing testable, non-ambiguous user stories.

Roadmapping

Intermediate

Mapping feature development to calendar milestones and launch phases.

Stakeholder Alignment

Expert

Managing communication between developers, executives, and clients.

Next.js / React

Expert

Building high-performance SSR and static websites.

Node.js APIs

Intermediate

RESTful endpoints, database queries, and server integrations.

WordPress CMS

Expert

Custom themes, plugin configurations, and operational dashboards.

n8n Automation

Expert

Designing complex backend integration pipelines and webhooks.

AI Chatbots / APIs

Intermediate

LLM completions, function calling, and structured prompt engineering.

SEO / AEO / GEO

Expert

Optimizing content for Google, ChatGPT, Perplexity, and Claude.

Tailwind CSS

Expert

Building responsive, modern, premium style systems.

Copywriting

Expert

Writing crisp, positioning-first website copy and newsletters.

Podcast Production

Expert

Audio recording pipelines, episode editing, and distribution channels.

Video Production

Intermediate

Scriptwriting, editing, and YouTube audience optimization.

E-commerce Systems

Expert

Shopify/WooCommerce setup, payment routing, checkout systems.

Subscription Offer Design

Expert

Structuring recurrent coaching packages and digital content tiers.

Community Operations

Expert

Managing and programming active communities of 30K+ members.

Field Notes

Occasional notes on systems, AI, telecom, product, and creator work.