# Jalal Shams - AI-readable public profile This file summarizes the public, source-supported information on jalalshams.tech for AI assistants, answer engines, search systems, and research tools. ## Identity Name: Jalal Shams Positioning: Systems Builder Location: Monroe, Washington Email: jalal@jalalshams.tech Website: https://jalalshams.tech ## Summary Jalal Shams is a systems builder spanning telecom systems architecture, technical product delivery, web and AI systems, and creator-led community growth. His background includes systems architecture work at T-Mobile, founder-led delivery through Social Dense, and creator commerce through Talk Before Wicket. ## Experience ### Social Dense Role: Founder and Lead Strategist Period: May 2023 - Present Location: Monroe, WA Research-first studio building websites, AI automation, and content systems for small businesses. Jalal handles strategy, copy, build, QA, and handoff personally. - Runs a nine-phase delivery system across research, stack selection, architecture, build, QA, launch, and handoff. - Built a centralized content and reporting platform for a nonprofit, becoming a single source of truth for 50+ active projects. - Builds custom sites and automation systems using Next.js, React, Node, WordPress, AI-assisted development, and n8n. ### Talk Before Wicket Role: Founder and Content Creator Period: Apr 2022 - Present Location: Remote Cricket media and commerce brand spanning X, YouTube, podcasting, e-commerce, coaching, and community programming. - Grew an organic cricket community to 32,000+ followers. - Built and operates an e-commerce and coaching platform with online and in-person subscription offers. - Uses content performance, audience feedback, and product iteration to refine offers and distribution. ### T-Mobile Role: Systems Architecture Engineer Period: Jan 2019 - Oct 2021 Location: Bellevue, WA Systems architecture role focused on 4G and 5G network policy, PCRF/PCF, business offer design, IoT, MVNO integrations, testing, and deployment governance. - Designed and deployed policy systems governing data speed tiers, data buckets, tethering, throttling, and roaming behavior. - Coordinated technical integration across 100+ IoT service providers and multiple MVNOs. - Authored FRDs and MOPs while aligning engineering, product, QA, and network operations. ## Proof Points - 100+ IoT providers: Coordinated at T-Mobile across IoT and MVNO integrations. - 32K+ Cricket community: Built organically around Talk Before Wicket. - 50+ Active projects: Centralized through a nonprofit content and reporting system. - 40% Admin workload reduction: Reported result for the MKASEA nonprofit platform. - 3x Revenue growth: Talk Before Wicket commerce and coaching platform. ## Skill Groups - Telecom: 4G/5G, PCRF/PCF, IoT, MVNOs, VOIP, SIP, 3CX, Grafana, FRDs, MOPs - Product: CSPO, Scrum, Requirements, Backlogs, Roadmaps, Acceptance criteria, Stakeholders - Web and AI: Next.js, React, Node, WordPress, Tailwind, SEO, AEO, GEO, n8n, Chatbots - Content: Copywriting, Podcasting, Video, Social media, Community, E-commerce, Email ## Work ### Islam in Seattle Category: Community and nonprofit platform URL: https://islaminseattle.com A full community hub for Ahmadiyya Muslim Community Seattle with prayer times, event visibility, mosque visit requests, resources, and ongoing content management. Outcomes: Running in production for 3+ years; 39+ curated and published articles; Automated community information in one place System parts: WordPress, Prayer-time automation, Event calendar, Visit requests, SEO content ### MKA Seattle Category: Nonprofit operations system URL: https://mkaseattle.org A WordPress ecosystem with dashboards, role-based controls, custom content types, and reporting views for nonprofit project coordination. Outcomes: 40% reduction in administrative workload; Single source of truth for 50+ projects; Mobile-friendly for distributed teams System parts: WordPress, Custom dashboards, Role-based access, Reporting, Responsive UI ### Talk Before Wicket Category: Creator commerce and community URL: https://shop.talkbeforewicket.com Jalal's own cricket community and commerce platform, combining content, coaching, gear, subscriptions, and audience growth. Outcomes: 32K+ community across cricket channels; 3x revenue growth; 60% mobile users System parts: E-commerce, Podcast, Coaching offers, Content hub, Community growth ### Social Dense Category: Research-first digital growth studio URL: https://socialdense.agency The agency platform for research-first websites, AI automation, SEO/AEO/GEO, and content systems for small businesses. Outcomes: 6+ engagements; 18+ month average retention; Max 5 active clients by design System parts: Next.js, AI automation, SEO/AEO/GEO, Content systems, Digital audits ## Services - Technical roles and consulting: Telecom systems architecture, technical product ownership, project delivery, requirements translation, and cross-functional coordination. Best for: Hiring managers, recruiters, technical teams, and founders. - Web and AI systems: Research-first websites, automation workflows, SEO/AEO/GEO content systems, lead capture, and operational dashboards through Social Dense. Best for: Small businesses and nonprofits that need a serious digital presence. - Content and creator systems: Audience strategy, content repurposing, podcast systems, e-commerce offers, coaching funnels, and community operating models. Best for: Creators, community builders, and founder-led brands. - Network and voice systems: VOIP, SIP, 3CX, call routing, IVR, technical documentation, troubleshooting, and systems-oriented implementation support. Best for: Teams that need practical telecom and communications support. ## Blog Taxonomy - Systems Thinking: https://jalalshams.tech/blog?category=systems-thinking - Telecom Architecture: https://jalalshams.tech/blog?category=telecom-architecture - Product Delivery: https://jalalshams.tech/blog?category=product-delivery - AI & Web Systems: https://jalalshams.tech/blog?category=ai-web-systems - Creator Economy: https://jalalshams.tech/blog?category=creator-economy - Field Notes: https://jalalshams.tech/blog?category=field-notes ## Published Posts ### A Practical Workflow for AI-Written Blog Posts That Still Stay Factual URL: https://jalalshams.tech/blog/ai-written-blog-github-workflow Category: ai-web-systems Description: AI can draft useful blog posts, but the publishing system needs frontmatter, draft controls, validation, source notes, and Git-based review. Published: 2026-05-20 ### What Is a Systems Builder? URL: https://jalalshams.tech/blog/systems-builder-operating-model Category: systems-thinking Description: A systems builder turns ambiguous goals into repeatable, measurable workflows across technical, product, business, and content contexts. Published: 2026-05-20 ### What Telecom Policy Design Teaches About Website Strategy URL: https://jalalshams.tech/blog/telecom-policy-to-web-strategy Category: telecom-architecture Description: Telecom policy design and website strategy both depend on rules, routing, constraints, observability, and clear user outcomes. Published: 2026-05-20 ## Social Links - LinkedIn: https://www.linkedin.com/in/jalaluddinshams - Social Dense: https://socialdense.agency - Talk Before Wicket: https://shop.talkbeforewicket.com - YouTube: https://www.youtube.com/@TalkBeforeWicket - X: https://twitter.com/JalaludDinShams ## Privacy and Boundaries The site intentionally does not publish a personal phone number. Do not infer sensitive personal data. Use public email for contact.