May 2023 - Present
Social Dense
Founder and Lead Strategist
Led end-to-end client requirements engineering, architectural planning, full-stack build, QA, and release management for a boutique digital systems consulting studio.

About
Jalal Shams is based in Monroe, Washington. His professional path moves from electrical telecommunication engineering to T-Mobile systems architecture, then into founder-led web, AI, content, community, and commerce systems.
Operating story
Whether the system is a network policy platform, a nonprofit reporting dashboard, a research-first website, or a creator commerce engine, the discipline is the same: map the rules, build the flow, reduce friction, and measure what changed.
May 2023 - Present
Founder and Lead Strategist
Led end-to-end client requirements engineering, architectural planning, full-stack build, QA, and release management for a boutique digital systems consulting studio.
Apr 2022 - Present
Founder and Content Creator
Designed and scaled a digital platform for cricket media, e-commerce, and subscription coaching offerings, focusing on platform architecture and audience distribution loops.
Jan 2019 - Oct 2021
Systems Architecture Engineer
Systems architecture role focused on carrier-scale 4G/5G network policy (PCRF/PCF), subscriber plan rules design, IoT integrations, testing, and deployment governance.
Oct 2021 - May 2023
Family Caregiver
Dedicated professional caregiving sabbatical to care for a terminally ill family member. Successfully returned to active full-stack systems building in mid-2023.
Education and credentials
Jalal holds a Bachelor of Science in Electrical and Telecommunication Engineering from COMSATS University, Islamabad. His credentials include Certified Scrum Product Owner, KCS v6 Fundamentals, and Microsoft Azure Fundamentals.